Scare = Funding

“…once you put out the scare..the money started to flow, it really did. All of a sudden AIDS was a very fundable project”

Note: This 6 min clip had the above insight. See how it worked for AIDS, Ebola and now ZIKA.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s