Startups And The Big Lie

Lying is a requisite and daily part of being a founder, the grease that keeps the startup flywheel running. No one likes to put it that way of course. Instead, we use phrases like “hustling” and “fake it until you make it” to make the idea of lying more palatable. “Information control” is among the most important skills a founder has traditionally needed for success, and these euphemisms change nothing of the daily behavior.

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