What can be more natural than a farmer selling directly to the end consumer? Is that not called Business2Consumer (B2C)?
(David Gumpert) This would seem to embody the USDA’s advisory, “Know your farmer, know your food,” right? Not exactly.
For the USDA and its sister food regulator, the FDA, there’s a problem: many of the farmers are distributing the food via private contracts like herd shares and leasing arrangements, which fall outside the regulatory system of state and local retail licenses and inspections that govern public food sales.
In response, federal and state regulators are seeking legal sanctions against farmers in Maine, Pennsylvania, Wisconsin, Minnesota, and California, among others. These sanctions include injunctions, fines, and even prison sentences.